Cookie Policy

Last Updated: September 2026

1. What are cookies?

Cookies are small data files that may be stored on your device or browser when you visit a website.

Cookies can help websites operate effectively, remember information about a visit, understand how visitors use a website and measure the performance of advertising.

Some cookies operate only during a browsing session, while others may remain on your device for a period of time or until they are deleted.

2. Similar technologies

In addition to cookies, we may use similar technologies such as tracking pixels, tags and other website measurement technologies.

These technologies can help us understand interactions with our website and measure the effectiveness of our advertising.

Depending on how these technologies are configured, information may also be provided to third-party analytics or advertising platforms.

3. How we use cookies and similar technologies

Business Loans Connect may use cookies and similar technologies to:

• operate and maintain our website;
• provide website functionality;
• remember website preferences;
• understand how visitors use our website;
• identify technical issues and improve website performance;
• measure visits, page views and interactions;
• understand how visitors arrive at our website;
• measure advertising and campaign performance;
• attribute enquiries or conversions to advertising campaigns;
• support remarketing and advertising campaigns; and
• help us improve our website, forms and services.

4. Types of technologies we use

Essential and functional technologies

These support the operation, security and functionality of our website and online forms.

Blocking some of these technologies may affect how parts of the website operate.

Analytics technologies

We may use analytics technologies to understand how people use our website, including information such as pages visited, interactions, device and browser information, traffic sources and general website performance.

This information helps us understand and improve our website and services.

Advertising and measurement technologies

We may use advertising and measurement technologies to understand whether our advertising campaigns are effective, measure conversions and support advertising or remarketing campaigns.

These technologies may allow advertising platforms to recognise a browser or device and process information about interactions with our website in accordance with their own privacy policies and settings.

5. Third-party services

Business Loans Connect may use third-party technology providers in connection with website analytics, advertising and measurement.

These may include services provided by:

• Google, including Google Analytics and Google advertising or measurement technologies; and
• Meta, including the Meta Pixel and related advertising and measurement technologies.

We may also use other service providers that support website functionality, analytics, advertising or campaign measurement.

Third-party providers may collect or receive information from our website through cookies, pixels or similar technologies and process that information in accordance with their own privacy policies.

The technologies and service providers we use may change from time to time as our website and advertising systems change.

6. Information collected through these technologies

Depending on the technology and how it is configured, information collected may include:

• IP address;
• browser type;
• device and operating system information;
• pages viewed;
• date and time of visits;
• referring website or advertising source;
• interactions with pages or website features;
• advertising or campaign identifiers; and
• information about whether particular website actions or conversions occurred.

We take reasonable steps to configure tracking technologies appropriately and to limit the collection of personal information to what is reasonably necessary for our business activities.

We do not intentionally use website tracking technologies to collect sensitive information.

7. Advertising and remarketing

Business Loans Connect may use information collected through advertising technologies to measure advertising performance and support remarketing or similar advertising activities.

This can mean that after visiting our website, you may see Business Loans Connect advertising on other websites, search engines or social media platforms.

The advertising shown to you may also be influenced by settings and information held independently by the relevant advertising platform.

8. Managing cookies and advertising preferences

Most web browsers allow you to view, block or delete cookies through your browser settings.

Blocking or deleting cookies may affect some website functionality and may also affect our ability to measure website and advertising performance.

You may also be able to manage advertising preferences directly through services such as Google and Meta.

Changing advertising preferences or blocking cookies may not prevent all advertising from being displayed. It may instead affect how advertising is personalised or measured.

9. Personal information and privacy

Information collected through cookies and similar technologies may constitute personal information in some circumstances.

Where the Privacy Act 1988 (Cth) and Australian Privacy Principles apply, we handle personal information in accordance with our Privacy Policy.

Our Privacy Policy also explains how you can contact us about access, correction or privacy concerns.

10. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to our website, technologies, service providers or legal obligations.

The current version will be published on our website with its last-updated date.

11. Contact us

Business Loans Connect AU
Operated by Square Digital Pty Ltd
ABN 34 608 413 609

For questions about this Cookie Policy or our privacy practices, contact:
contact@businessloansconnect.com.au